Build residual income to protect your business

Money doesn’t grow on trees (unfortunately)
We are a technology solutions provider. The customers we work with present us with challenges, new projects, or pain they are having in their technology, and we get the fun or helping them find and execute a solution. It is challenging work but super-rewarding. However, working directly with customers is not the most-important driver for our business. Our real mission is to be a support system for other technology business-people.

Simply put, we help IT and telecom professionals create multiple streams of recurring, residual income for themselves through the sales of CityHosted, network carrier services, and cloud-deployed technologies of all kinds. We want to enable people to build stable, ever-growing, long-term income rather than the quick hits of one-time profit, spiffs, or commissions companies usually pay. Almost all of the services and products we have available payout profit or commissions on the monthly costs their customers pay for the services.

We believe strongly that we exist to help people build income stability, and freedom, so we built the City system to allow access to a robust portfolio of products and negotiate all our vendor agreements to get the best, longest-term payouts for our dealers. That access is gained by becoming a dealer for City. Our dealer program is a ready-made business model for independent technology professionals. A prospective dealer just needs to plug themself into our system and feed it opportunity to build their long-term residual income.

What kind of success can you model?
When we meet with people for the first time, one of the most common questions is “Can this work for me?” Building a technology-solutions/referral business is an excellent way for some technology professionals to build long-term residual income, but it is not a perfect for everyone. It has to align with your core business. It has to make sense. Below are a few types of technology professionals that are well-suited for the City model.

• Telecom VAR – One of our most successful dealers operates as a typical telecom VAR, they sell PBX and key systems and related communications systems and services to small and mid-sized clients. As their customers begin to move business applications to the cloud, they brought in City Hosted as their cloud-based telecom (VoIP) option. Offering City’s suite of cloud-enabled products is different from their core business because cloud-based products are sold on a per-month subscription, meaning they give up the one-time profits from system sales and instead earn monthly residual payouts on customer sales instead. The City dealership works for their business because it allows them to give every customer a cloud option to a phone system purchase rather than lose those customers to cloud-based competitors. A partnership with City also works because this dealer gains access to IT and other specialty products that their customers need. Over time, the cumulative customer base managed on the City Hosted platform provides steady, stable monthly income that smooths out the cash-flow needs of their business and protects their relationships with customers.
  
• IT VAR – We have a number of successful dealers whose primary business is the support of small to mid-size enterprise IT infrastructure. Offering communications and other technology-services from the City portfolio is a pretty natural fit to the small IT practice. These dealers are usually already the person small businesses turn to for new technology and for help sourcing anything technology related. It works because we help these dealers protect their core business from being influenced away by other vendors who may gain access to a customer by serving some other segment of their customer’s technology needs. If you’re the Office 365 go-to guy for a customer, and the customer brings in a telecom vendor who also has a favorite Office 365 guy, they could potentially take business from you. We call it ringfencing, wrapping your customer up with all the technology products and services they need so you are their total resource for everything related to the technology in their business. The City approach not only protects these IT VAR’s customer relationships but create stable monthly revenue than can make a real difference in the long-term success of their practice.
  
• Industry Superstar – Several of our most successful dealers are former telecom-industry professionals. To narrow it to one example, one of our dealers worked for a major, national carrier and was responsible for high-end, complicated customer designs and deployments. Successful Enterprise salespeople with long careers in technology tend to be Type A driver personalities and are usually success or goal-driven. They also tend to be well-regarded by their customers and well networked. Becoming a City Comm dealer opens up so many more product solutions that the company they work for limits them to. These superstars give up the safety net of big-company perks and benefits by going independent, but they gain a much-wider product portfolio and the ability to build long-term income. They leverage their expertise and connections and to get off the roller coaster of big-company sales quotas, bonuses, and short-term focused commissions programs. This type of dealer also is the most likely to work with Enterprise-scale customers. Rather than build income in multiples of a few-hundred dollars a month in commissions, they are more likely to land single customers with commission potential in the tens of thousands of dollars per month (ask me for examples because I have them).
  
• Single-Solution Hero – We have a few dealers who really only need us for one particular product. A great example is a vendor who serves customers with all their networking needs and supports their in-house Cisco VoIP systems. To make the Cisco VoIP work at all the locations he’s responsible for, it requires constant provisioning of SIP trunking. By running all the SIP trunking in partnership with us, the dealer has been able to turn a service that he would normally just refer off to a third party into a long-term residual revenue stream. Being a City dealer works because we act as a service he provides for his customers and does not detract from his primary business. We back him up, do all the research for his customer’s needs, setup the agreements, oversee the provisioning of service, and even act as Tier 1 support for his customers with these services. Your need may not be SIP trunks, maybe it’s long-distance services, private-line network services, SD-WAN. Whatever it is, partner with us and we can monetize it for you.
  
• Vertical Industry Specialist – One of our most-successful up-and-coming dealers is the example of what I call a Vertical Industry Specialist. Similar to the Industry Superstar, this is a professional who is deeply experienced and/or well networked in a particular vertical market. One example is a dealer who is a former school-district administrator or district-level IT professional. Well-networked in the public and private education community in their state, they work as a consultant with education entities on IT planning issues. Working with City allows them to bring focused, education-targeted communications and network products to their network of clients. It works because we have (and found when we didn’t have) vendors that excel in the education space. Another example of the Vertical Industry Specialist is a dealer of ours who services medical equipment in dental offices. Because of the technical nature of his work and relationship with the managing partners of the practices he services, he is able to recommend (and monetize) the products in our portfolio.
  
• Dedicated Cloud Business – Our most successful dealers are the ones dedicated to building an independent practice using their relationship with us and the products in our portfolio. They build independent businesses by both selling products from the portfolio direct to customer (and yielding full residual commissions) but also by finding and setting up agreements with sub-agents to help other business people to thrive as well. This is a unique, fully-independent business model that takes little to no overhead to get started and offers unlimited up-side earnings. It works, for the right kind of person, because it rewards someone who wants to build their own thing without the risk of laying out capital to fund a new business venture, someone who wants to be rewarded greatly for how valuable they are to their customers.

That’s a quick rundown of the types of people that work with us and succeed as dealers. What about you? Do you yourself in any of these examples? Interested in becoming a dealer? Reach out to us. We’ll hook you up.
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City Communications is based in Scottsdale, Arizona. We offer fully-managed Voice over IP telephone systems for business, carrier services, telecom management, and sales, installation and support for over a hundred cloud-based communications products and services. We offer a dealer program that allows technology professionals to create long-term residual income from the sales of all the products in our portfolio. Contact us for more information.