Quality Management in the Contact Center: How to Keep Your Customers

The contact center is the primary point of contact with customers in the after-sales field, and in some cases, it serves as a point of contact in making before-sales decisions and even making some sales outright. This makes quality management in the contact center especially vital, and knowing how to address some of the most significant issues of quality in the contact center can represent new sales, kept — or even recovered — customers, and a better bottom line.

Taking Care of Issues of Quality Management in the Contact Center

Addressing issues of quality management in the contact center can deliver some significant benefits, but it's all about understanding how these issues impact operations.

No One Wants to Work a Call Center Job. Less-than-pleasant working conditions, low pay, and a perception that the job itself is a career dead-end add up to make employee attrition a severe problem. There are several options to address this, including raising pay, limiting total numbers of calls handled, and instituting gamification options to take advantage of natural competitive urges. Which is best will vary by office.

The Customers Aren't Happy Either. Dissatisfied customers are likely planning to leave, by some reports, and this makes first-call resolution vital. To get there, you need the best in call center agents — see the previous entry on how to get those — and you need to improve the quality and quantity of information available to those agents. Be ready to empower agents to do what it takes to satisfy a customer and if an agent ever has to explain to a caller why his or her hands are tied, scrutinize those circumstances.

You Have All the Tools You Need, and Then Some. It's important to have the right tools for the job, but having them intermingled with every other tool in the hardware store will make them tough to reach when they're needed. Consider consolidation, slimming down the total tools you have on hand to focus just on what's needed. Look into new software that combines tasks and puts the right tool close to hand.

The Best Way to Address Quality Management in the Contact Center

These points will help you address several significant issues of quality management in the contact center. For those who haven't found their particular problem discussed, however, there's always more help available when you reach out to us at City Communications. Follow that link to check out our free download whitepaper explaining issues of cloud contact centers, then check out our other offerings to help fill in the gaps from there. Your contact center can be a powerhouse for your business, so get in touch with us to make it all it can be.

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