Working with strategic customers in your territory
Who is your largest and best-paying customer? Do you want more of those? Would you like one that is double that size? Ten times that size? A hundred times that size? Let me introduce you to City Care.
When we look at our customer base (the customers we serve on behalf of our dealers and agents), the majority are small-to-mid-size businesses (SMB). These are good business for us. They need what we sell and in aggregate, provide our dealers and agents with healthy revenue. But there are a handful of Most Valuable Players in our portfolio, Enterprise accounts who need tons of carrier and network services.
Enterprise customers demand a lot, but in return give our dealers their most-rewarding business relationshsips. These accounts are so good that as well building a healthy SMB business, we spend some time focused purely on landing Enterprise customers. We want to help you do the same.
The 250-year old telecom veteranOur primary mission is to help you bring telecom services to your customers; to support you with a product portfolio that pays, sales help that closes, and post-sales support that makes your customers appreciate you. To do this, we’ve built a team of a dozen or so staffers, each dedicated to one piece of this mission. Besides the three partners, we have sales specialists, technical and support staff, provisioning and carrier service staff, and product-specialists.
We are all telecom veterans. Before coming to City, we had all worked 15 or more years for carriers, manufacturers, or as telecom managers. Together, we account for over 250-years of experience in every aspect of telecom – negotiating agreements, managing services, designing high-end contact centers, and installing and running every kind of system from tiny key systems to carrier switches.
As a team, we have a high level of success in building a long-term customer base in partnership with our dealers and agents. Our best work comes when we serve the ideal customer outlined at the top of this post; a customer one that let’s us take care of all their telecom services, that sees our team as an extension of their company, that uses their telecom department.
Large, complex customers spend tens, even hundreds of thousands of dollars per month of telecom network and infrastructure. They may employ dedicated telecom staff but more often, the responsibility for telecom has been rolled into the IT department or chopped into pieces and handed to management, accounting, or other internal staff. Knowing that it is a complex job to provisioning and project manage telecom networks, oversee installation and maintenance of ever-more-complicated communications systems, and stay on top of carrier agreements and bills, they need the kind of help we can give.
The bag of tricks we call City CareTargeted at this specific kind of customer, we developed a boutique telecom-management service we call City Care. We act as a single source for all telecommunications design, planning, procurement, project management, contract negotiation, billing audit, troubleshooting, and problem resolution. It works because when someone contracts us for City Care, we then place all orders for them related to the products and services in our portfolio.
Find a customer we can contract with to manage all aspects of their telecom is a great way to open a door that otherwise might be closed to you. City Care puts us inside the biggest customers in a territory, working on the customer side of the table, serving them with our expertise and knowledge?
City Care by the numbers
Do you have a City Care candidate in your territory?Again, the best candidate for this customized service is a larger enterprise where IT has control/responsibility for the network (carrier services, billing, telecom infrastructure, wide-area network, etc.). A great example is an Arizona-based customer we serve. They are a rapidly growing internet company who sells used cars directly to consumers. Their growth demands constant new carrier connections. Their rapid-growth also requires they focus on advancing the technology they run their business on and they need to outsource the professional discipline of telecom management. We serve as their outsource telecom-management department, under the direction of the IT staff.
Work with your channel manager to identify a list of target companies in your territory that might be a propect for City Care. Let’s work together to develop a relationship with that customer and set yourselves up for the most lucrative long-term customer in your portfolio.